Brandverse Builds

Rebranding

Vanilla Beans – Building a Modern Dessert Brand with Performance at Its Core

Category

Branding + Performance Marketing

Client​

Vanilla Beans

Overview

Vanilla Beans, a Mumbai-based cloud patisserie, is known for 100 % eggless gourmet desserts. The brand needed a stronger digital identity and scalable sales engine. Brandverse unified its creative direction and built data-driven campaigns to grow sales consistently.

The Branding Challenge

Though beloved by loyal customers, Vanilla Beans’ packaging, photography, and messaging no longer matched its premium image. Online journeys felt transactional rather than experiential.

Our Branding Approach

Introduced pastel gradients and refined typography for a modern patisserie feel.

Premium curved boxes with ribbons and a new daily-dessert tub line.

Created festive, loyalty, and product-launch templates for cohesive storytelling.

Performance Marketing Strategy

Increase sales + reduce CPA.

Meta Ads, Google Display, WhatsApp retargeting.

Campaigns covered festive gifting, daily-dessert promotions, and remarketing to the brand’s community.

Implementation

  • Data-driven creatives for hero cakes (Ferrero Rocher, Kunafa, Caramel Sesame).
  • Integrated tracking + WhatsApp automation for abandoned-cart recovery.
  • Built an evergreen content bank for rapid campaign launches.
Before imageAfter image

Results

Key Learnings

Consistent design language amplifies performance marketing results.
 Storytelling drives purchase intent in F&B as much as pricing.

Want to blend creativity and performance for sweet results?