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Your Brand's Big Bang Starts Here

Ready to step into the Brandverse?

Start Project
Facebook-f X-twitter Linkedin-in Instagram

541 Melville Geek,
Palo Alto, CA 94301

Hello@hubfolio.com

+1 840 841 25 69

Brand identity and web development

Surani Interiors

Category

Branding

Client​

Surani Interiors

Challenge

Surani Interiors, a 50+ year old modular furniture and plywood brand, approached us to refresh their brand visual identity. The Patel family-owned business wanted to maintain its heritage feel while also conveying a more premium and modern look to stand out in the competitive market.

Solution

We developed a new brand identity for Surani Interiors that achieved the following:

The new logo incorporates the brand's original name "Surani" in a modernized script font. The color palette retains the original gold, reflecting the brand's long-standing legacy.

The logo design employs clean lines and a sophisticated typeface. The gold color is used sparingly and strategically to convey a sense of luxury and value.

The new logo design is versatile and can be effectively applied to various mediums, including signage, marketing materials, and even directly onto the plywood itself, as showcased in the brand board.

Implementation

We developed a new brand identity for Surani Interiors that achieved the following:

The new logo retains the brand name "Surani" in a modernized script font, conveying heritage and sophistication.

The color palette incorporates the brand's original gold, but in a more limited and strategic way to suggest luxury.

The brand board you provided demonstrates how the new logo can be applied across a variety of marketing materials and directly onto plywood.

Before imageAfter image

Results: (hypothetical)

  • Surani Interiors’ brand refresh is expected to resonate with both existing and new customers.
  • The new visual identity should portray a brand image that is current, prestigious, and rooted in tradition.
  • By emphasizing its heritage and quality craftsmanship, Surani Interiors can effectively compete in the modular furniture and plywood market.

Key Learnings:

  • Rebranding a heritage brand requires balancing modernization with preserving brand recognition.
  • A well-designed logo can effectively communicate a brand’s core values and position it for future success.
  • Versatility in logo design allows for seamless application across various mediums.

Additional Considerations:

  • While the brand board demonstrates the logo’s potential on plywood, it would be beneficial to see how the new visual identity translates across other brand touchpoints, such as the website and social media.
  • Success metrics could track customer response to the rebranding efforts, including website traffic, brand engagement, and sales figures.